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About Us

About Newline ASP

Newline ASP deals with auctioneers in both hemispheres and has provided auction software since 1983. It is a second generation family firm with traditional family values at its core. With in excess of 150 auction firms (that's more than 200 auction centres) using the software it is used in over 80% of UK livestock markets, almost 50% of marts in Ireland & around 90% of Sale Yards in New Zealand.

Company History

Company History

The business was founded by David Jones in 1983. Throughout the 1980's we specialised in the writing of auction software for livestock auctioneers in the South West of England. By the late 1990's Newline was the market leader for livestock auctions in Great Britain. Following several disease outbreaks that brought the auctioneering of livestock a halt our clients diversified their auctioneering business and we mirrored this diversification. Since then our software has run leading salerooms, plant & machinery sales, horticultural & commercial auctions.

In 1999 Newline was awarded the contract to install an auction software package with Wrightsons of New Zealand, leading to the successful installation of the software in over 50 sale yards.

In 2006 Newline linked its back office system in the Republic of Ireland to the department of agriculture's AIM (Animal Identification Movement) system. At the time we had our software installed in 2% of marts in the Republic of Ireland. We now have just under 40% of marts in the Republic of Ireland.

In 2007 Newline installed its first system in Northern Ireland, today our software is used in nearly 70% of the marts in Northern Ireland.

In 2010 Newline installed its auction software at the Cambridge machinery sales operated by Cheffins. Since then we have been installing approximately one auction system every month.

Today the system runs virtually every type of auction; we are proud of our track record and are excited about the future.

Meet the Team

Meet the Team

David Jones

Jenny Jones
Company Secretary

Paul-Christian Jones
Managing Director
Sales, Marketing & Commercial

Simon Jones
Managing Director
Finance & Administration

Rebecca Jones

Lucie Jones

Nick Hayes
Software Development Manager

Richard Partridge
Operations Manager

Nigel Adams

Joe Edworthy

Ritchie Edworthy

Anil Nayar

Bob Honeychurch

Andrzej Siemieniago

David Houlker

Conor Morgan

Gary Bell

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